Membangun Identitas:Mengapa Branding Produk Lebih dari Sekedar Logo?

1–2 minutes

Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: The Free Press.

Kotler, P., & Keller, K. L. (2016). Manajemen Pemasaran (Edisi 15). Jakarta: Erlangga. (Penerjemah: Bob Sabran)

Malär, L., Krohmer, H., Hoyer, W. D., & Nyffenegger, B. (2011). Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self. Journal of Marketing, 75(4), 35–52.

Kasali, Rhenald. (2007). Targeting Marketing: Membidik Pasar Indonesia. Jakarta: Gramedia Pustaka Utama.

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